theBigGive.org.uk helping your donations go further

Impact

174 participating charities raised £8.5m in the 2009 Christmas Challenge, smashing our target of £6m.

Trustees:
During the initial private fundraising period 40% of charities received donations from their trustees, highlighting the power of matched funding to break down perceived fundraising barriers.

“The scheme encouraged us to ask our trustees for the first time – a big step forwards.”

Charity Fundraiser

December:
In December, 70% of charities had some donors making their first ever online donation. 68% of charities found new donors making a gift and 58% received larger donations than usual.

“Not only did we receive double the donations but we also received donations from supporters who had never given previously, and some who gave extra funds in addition to their regular donation.”

Charity Fundraiser

Technical

The BigGive.org.uk supported 40,000 unique visitors during the Challenge week with donations peaking at 80 gifts per minute.

Over 90% of participating charities were happy with the speed of the website and the time spent resolving queries.

The requirement to enter a 3D Secure password caused confusion for some donors in December. We have now put a warning on donation pages and provided more information on the scheme.

Improving the Challenge

75% of participating charities found the Challenge concept confusing. We will be simplifying the format for 2010 and providing a range of additional information and templates for fundraisers and donors.

90% of the charities who took part said they would be delighted to do so again. All charities who are currently registered on The Big Give will be invited to apply for the 2010 Challenge at the end of Spring.

Case Studies

We have produced a series of case studies from 2009 that demonstrate how you can use the 2010 event to bring in additional funds to your charity.

You can also see how the WWF and UK Friends of Abraham Initiative achieved their success in greater detail.