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Christmas Challenge 2011 – Case Studies
The Christmas Challenge 2011 raised over £12.5million for the participating charities.
The 2011 Challenge was the biggest yet, with over 400 charities participating and 19,7000 individual online donations taken over the Challenge period. Taking part in the Christmas Challenge gives charities the opportunity to try many new methods of fundraising, as well as gaining additional funds from our ‘Big Givers’.
Below you will find examples of two of the charities who benefitted greatly from the 2011 Challenge. Read on to find out how they did it.
The Orangutan Foundation succesfully reached all of their Christmas Challenge targets, raising over £44,000 along the way. To find out more about the fundraising methods that they used to reach their targets, click here.
In 2011, the Butterfly Tree participated in the Christmas Challenge for their first time. They ran an online campaign, with no overhead costs, to meet their Christmas Challenge target of £12,000. To read more about how they did it, click here.
The Opera Group successfully ran an email marketing 
campaign to raise over £33,225 through the Christmas Challenge. Their digital campaign meant that they had little overhead costs associated with raising these funds. To find out more, click here.
Christmas Challenge 2010 – Case Studies
The Big Give Christmas Challenge 2010 raised over £9.4m for the 323 charities that took part.
Below are six case studies which show how charities achieved their success.
Women For Women International UK
Women for Women used a variety of methods of communication to raise awareness of the opportunity for their donors to have their gifts matched. They doubled the amount they raised during the Christmas Challenge 2009. To read about all the ways in which they managed to achieve this, click here.
Women for Women was featured in The Fundraiser magazine in April 2011 as a result of what they achieved in the Christmas Challenge. To read the article, click here.
First published in The Fundraiser, April 2011. If you would like to see a copy of the magazine please contact Gregory Dagger at gdagger@caritasdata.co.uk
The Funding Network used the Christmas Challenge to branch out into a new area of fundraising for them. As a result they raised £25,000 in total. To see how they achieved this, click here.
Shakespeare at the Tobacco Factory 
SATTF created many new key donor relationships as a result of taking part in the Christmas Challenge and raised a total of £20,880. To read more, click here.
Gwalior engaged with a number of lapsed donors and their regular supporters to raise over £100,000, providing essential funds for their children in India. To read about how they did this, click here.
The Holburne Museum does not generally receive online donations but used innovative methods to get their donors giving as part of the Challenge. They raised £25,000 online and £50,000 overall. To see how they got their donors online, click here.